AR and VR, what exactly?
Augmented and Virtual Reality - How Are They Different? What can they be used in life, and above all in business? What can the future look like in which we coexist at once in... three realities?
Today we would like to take a look at the technological solutions that have been accompanying us for some time, but only now are they starting to take specific shapes and entering our everyday life more and more boldly, and soon they may be an integral part of it.
We are talking about virtual reality and augmented reality. These solutions can facilitate and even change our everyday life and work. This is an extremely interesting and very extensive topic, but today we will focus on the basics so that in the future we can explore the topic in more detail.
Augmented and Virtual Reality - How Are They Different? What can they be used in life, and above all in business? What can the future look like in which we coexist at once in ... three realities? First, a handful of information that will help us understand how all these worlds differ.
Augmented reality or AR (Augmented Reality)
It allows us to observe the real world on which digital elements are applied, usually on the screen of a mobile device: phone or tablet. Simply put, AR is a technology that imposes virtual elements on the real image. To generate AR, you need a device - phone, tablet, glasses - with a camera and an appropriate application.
Thanks to the application, the camera recognizes a previously developed object or a special marker, then overlaying it with a created image assigned to it - graphics or animation. Such additional graphics - just augmenting reality - can show, for example, the interior of the object to which the camera is directed, additional elements that can be attached to it, or a completely abstract thing, e.g. a cartoon character.
Virtual Reality, or VR (Virtual Reality)
It is by definition a computer, spatial simulation, the task of which is to replace reality. VR completely separates us from the real world, being in virtual reality, you have no contact with the real environment.
To enter it, we need special goggles that do not so much impose an image on the real background, but display a 100% computer-generated, different reality. We do not have reference to our surroundings, we are in a completely different world, unrelated to the real place where we are physically. Hence the term "immersion" in virtual reality, because we enter it completely, we can look around it, interact with it, for example through touch.
But what's all this for?
Virtual and augmented reality open up other worlds figuratively and literally. Where and how can we use them to support our everyday life and business?
Let's start with virtual reality. It opens up completely new perspectives for us. From the very first stage of works, we can see the shape of a building, both inside and outside, in space, check the dimensions and make changes. Digital realities are an ideal tool for interior architects who can offer their clients a virtual walk around their future apartment. We will use Virtual Reality wherever we have a limited possibility of contact with a real object - difficult or impossible access (e.g. space, non-existent building, specialized equipment, an operating room where we can stage an operation, etc.)
Virtual generation of objects allows us to view them and for interaction - simulating a medical procedure or machine service or a rescue operation in difficult conditions. These possibilities are virtually endless.
Augmented reality will prove itself as a marketing tool
, it will also be used during exhibitions and as service support. It allows us to expand the information contained, for example, in advertising brochures by adding static or moving graphics, presentations, charts or simply as an interesting, eye-catching virtual gadget. The possibility of superimposing an image on an existing object will allow, for example, to depict the operation of a historic machine or to show the interior of an interesting exhibit. During service work, augmented reality can facilitate the work of even an inexperienced employee by providing step-by-step instructions, and even a presentation of the activities necessary to be performed.
These technologies are still being developed and improved by hardware and software manufacturers. New applications are found - some for entertainment, some for science, and some for business. There are already many applications of the above-mentioned technologies, and there will certainly be more. Their possibilities are virtually limitless with nothing but your imagination.
Employee training and solving current problems, implementation of joint projects, marketing activities and broadly understood education are the areas that benefit most from the technologies we are talking about today. The possibilities discussed today are just the tip of the iceberg.
From our many years of experience, we know how important it is not only to focus on the innovation itself, which is augmented and virtual reality. First of all, you should remember about the people who will use these solutions. As the To Get There Foundation, we code with people in mind, also in the field of building solutions in the field of virtual and augmented reality. We create innovative solutions that work well on many levels. We know how to maintain a balance between innovative solutions and the needs of recipients. This is our specialty. The implemented projects in the educational, medical, military and industrial sectors only confirm this.
It is very important that we are able to use technology consciously and carefully, both as creators and recipients, which is why education related to it is so important, but this is a topic for our next article.